“Superficially, Kåñëa’s personal form, words and activities resemble those of ordinary conditioned souls. Çréla Bhaktisiddhänta Sarasvaté Öhäkura explains that this apparent resemblance between the Lord’s activities and those of the living entities is a merciful concession by the Lord so that the conditioned souls will be attracted to Him and become eligible to return to His kingdom for an eternal life of bliss and knowledge. By showing His own spiritual form and kingdom to the living entities in a way tangible for them, Lord Kåñëa drove away their false enjoying attitude and removed their long-standing indifference to His personality. As stated in Bhagavad-gétä, if one can understand the position of Çré Kåñëa as the Supreme Personality of Godhead, one will never again fall into the network of material illusion. Such a falldown can be avoided if one constantly hears about the unique transcendental form and beauty of the Lord from authorized Vedic literatures.” (SB 11.1.6-7)